It is with the removable tire that the Édouard and André Michelin brothers are took part in the transport revolution. Pioneers in many fields, the Michelin brothers were the first to run an automobile on tires and to invent a modern road sign system. They also stood out in the field of advertising by giving life to a stack of tires, thus creating Bibendum in 1898.
The history of Michelin, today one of the world leaders in tires and flagship of French industry for 130 years, is therefore intimately linked to that of French society and to the world events that marked the twentieth century.
This work, which brings together more than six hundred documents for the most part unpublished, aims to be the reference on the history of the group, from its genesis with the Barbier and Daubrée house to the most recent innovations, testifying to the singularity and a deeply engaging corporate identity.
Out of collection
24.00 x 27.50 cm
Co-edition of the French Tire Manufacture Michelin
BPOST delivery with a special and very well protected packaging.
Delivery within 3 to 5 working days for France and Belgium, within 5 to 8 working days for Switzerland, Luxembourg, Netherlands, Italy, Spain, within 8 to 21 working days for the rest of the world.
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