Collection Héritage

Fine books,
Michelin, genius in advertising - bilingual edition

  • Fine books - Michelin- genius in advertising - bilingual edition par michelin collector.jpg
  • Fine books - Michelin- genius in advertising - bilingual edition par michelin collector.jpg
  • Fine books - Michelin- genius in advertising - bilingual edition par michelin collector.jpg
  • Fine books - Michelin- genius in advertising - bilingual edition par michelin collector.jpg
  • Fine books - Michelin- genius in advertising - bilingual edition par michelin collector.jpg
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Description

BILINGUAL EDITION french/ english
This second volume of the "Collection Archives Insolites" is fully dedicated to the advertising genius of the brand.
For 120 years, Michelin has been advertising around the world with spirit and a sense of humor never beaten in the whole of communication history.
A universality that not only has a lot to do with the wonderful Michelin Man, but especially the multiple media routes used by the brand: vehicles, films, posters, events, sports, objects, buildings, salons ...
Nothing stops the brand and its creativity under the leadership of André and Edouard Michelin.
You will learn more about the wooden horses, the "pigs campaign", Michelin House London, ASM and you will discover from historical documents the indelible imprint left by a daring company and the legacy it still bears today.

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