Collection Héritage

Fine books,
The thousand and one lives of Bibendum - Bibendum Archives, volume 1

  • Fine books - The thousand and one lives of bibendum - bibendum archives- volume 1 par michelin collector.jpg
  • Fine books - The thousand and one lives of bibendum - bibendum archives- volume 1 par michelin collector.jpg
  • Fine books - The thousand and one lives of bibendum - bibendum archives- volume 1 par michelin collector.jpg
  • Fine books - The thousand and one lives of bibendum - bibendum archives- volume 1 par michelin collector.jpg
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Description

Never before has Bibendum been able to stride through a work of such impressive scope!
This superb book is made up of unpublished documents drawn from the secret Michelin Heritage archives and they constitute, in their original condition, an impressive volume of documents focusing on Bibendum, from his creation through to his evolution and use down the years.
Disregarding chronology, over 96 pages and 18 chapters this "event book" in honour of Bibendum offers an overview of his favourite connections: he keeps company with artists; makes multiple appearances at the Studio Graphique Michelin; changes his physiognomy without betraying his roots; embarks on endless escapades; takes the controls of every possible and imaginable vehicle; attends every competition to promote the quality of his tyres; comes to the aid of motorists; maintains and repairs tyres; pursues all kinds of occupations, even the most unexpected; courts the fairer sex; grows up when the time is right and starts a family... a large one; goes on holiday and travels the world to gain material for his guides; sympathises - sometimes not without difficulty - with the animal kingdom; becomes a gourmand and a gourmet; turns his hand to every sport; imitates famous personalities for the right cause and, lastly, relaxes after having lived "a thousand and one lives"…
This publication constitutes a breathtaking tribute to the Studio Graphique Michelin which, from the 1920s up to the 1970s, conveyed the iconic brand logo to the world.

Production limited to 1898 copies, each book is numbered.

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