In the mid-1920s, Michelin brought about a real revolution in the automotive world by designing the Comfort tyre. In order to prove that its low-pressure tyre would not unseat itself from the rim, Michelin turned to cinema techniques which at that time were the latest thing. This was the golden age of silent film, with car-based slapstick in the short films starring Max Linder in France, and Charlie Chaplin, Buster Keaton and Laurel and Hardy in the United States.
This English poster is advertising a promotional film screening. It shows Bibendum in a precarious position, filming an obstacle in the road being cleared while a glass of milk is balanced on the step plate.
Production limited to 500 copies
Digital printing with pigment ink
Size : 50 x 70 cm
Paper : dullish coated paper 250 gr
Production limited to 500 copies, each copy is numbered and certified by a dry stamp
BPOST delivery with a special and very well protected packaging.
Delivery within 3 to 5 working days for France and Belgium, within 5 to 8 working days for Switzerland, Luxembourg, Netherlands, Italy, Spain, within 8 to 21 working days for the rest of the world.
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