This 1967 poster draws us into an era that is both recent yet long-past... Bibendum rediscovers his first love, his velocipede, the "Petite Reine" (Little Queen) that was so popular with the French and Europeans thanks in particular to the Tour de France. Used by the working classes to travel between home and work in the 1930s to the 1950s, the "bicycle" became an instrument of freedom in the late 1960s.
The drawing shows an overhead view of a cyclist wearing an orangey coloured wide-brimmed straw hat, embellished with a black ribbon to which the cyclist has added a large, freshly picked daisy. Recognisable from the characteristic silhouette of the shadow he casts, this cyclist is Bibendum. In this key work by the Studio Graphique Michelin located in the Avenue de Breteuil in Paris, each detail is drawn with a simplicity that verges on genius.
Production limited to 150 copies
In screen-print, 100 % hand-made
4 color phases for the printing.
Size : 40 x 60 cm.
Paper : Fabriano 100% Cotton Velluto White 300gr
Production limited to 150 copies, each copy is numbered and certified by a dry stamp.
BPOST delivery with a special and very well protected packaging.
Delivery within 3 to 5 working days for France and Belgium, within 5 to 8 working days for Switzerland, Luxembourg, Netherlands, Italy, Spain, within 8 to 21 working days for the rest of the world.
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